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2 hours agoThis is to refine existing F2P advert inserts so the timing is less abrupt. It is also for an ad-supported game-pass tier so they can inject ads into any game in the library.
Will it mean more developers/publishers choose to inject ads into games? Maybe. But plenty of games already have convenient spots for ads that don’t require this kind of tech, like match queuing, etc. and they don’t run ads.
Me too, but clearly there’s a huge part of the market that would rather put up with ads than go with an alternative